For young people, work experience is often associated with tedious tasks such as making cups of tea and photocopying. It rarely gives you a true insight into the industry itself leaving you none the wiser on whether that career is for you.
Determined to make a change, VCCP have created Ad School - a week long crash course teaching you everything you need to know about advertising. And I was lucky enough to take part.
On Monday morning we were split into groups and briefed by a client. Throughout the week we spent time with various members of the agency, who taught us everything we needed to know in order to answer the brief. From planning to TV production to social media, we learnt about each and every part of the agency. Applying our learnings, we then presented back our ideas to a panel of judges on the final day.
I would be lying if I said it was easy - it was an intense week which really did put your skills to the test. But it was worth every minute of it as I couldn't have asked for a better introduction into the world of advertising. I have gained so much knowledge through working first-hand on a brief from start to finish.
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