Reasons to Believe

'For every reason to fear, there is a reason to hope. For every reason to give up or give in, there is a reason to dig deep and try harder. And for every reason to doubt, there are countless reasons to believe in a better tomorrow.'

Ultimately, the message behind Coca-Cola's new campaign 'Reasons to Believe' is that despite all the negative things that we see day-to-day, there is more good than bad. 

Coca-Cola's marketing has always been of interest to me:

The way in which they customise their products to each and every culture. 

The way in which they are have created such a recognisable brand image. 

The way in which they shaped the image of Santa Claus. 

This new campaign continues to follow the brands values - evoking happy memories. The bold, thought provoking advert can be related to and inspire all. 

GoPro: HERO3+

"The worlds most versatile camera"

Over summer I adopted a GoPro Hero 3 and became obsessed. 

It's amazing how a camera so small can capture such incredible footage. Strapped to your head, clamped on a wakeboard, or simply just handheld, it's so easy to capture the experience that is your life.

The new HERO3+ is smaller, lighter and mightier and their latest compilation illustrates just that...

GoPro have taken it to the next level, I think I may have to purchase....