Reasons to Believe

'For every reason to fear, there is a reason to hope. For every reason to give up or give in, there is a reason to dig deep and try harder. And for every reason to doubt, there are countless reasons to believe in a better tomorrow.'

Ultimately, the message behind Coca-Cola's new campaign 'Reasons to Believe' is that despite all the negative things that we see day-to-day, there is more good than bad. 

Coca-Cola's marketing has always been of interest to me:

The way in which they customise their products to each and every culture. 

The way in which they are have created such a recognisable brand image. 

The way in which they shaped the image of Santa Claus. 

This new campaign continues to follow the brands values - evoking happy memories. The bold, thought provoking advert can be related to and inspire all.